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media hype

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1 media hype

1) Общая лексика: ажиотаж в СМИ

2) СМИ: надувательство со стороны СМИ

Универсальный англо-русский словарь > media hype
2 media hype

[dias] battage (ou matraquage) médiatique

English-French dictionary of law, politics, economics & finance > media hype
3 media hype

battage m médiatique

English-French business dictionary > media hype
4 hype

hype (inf) [haɪp]

1. noun

( = publicity) battage m publicitaire ; (in media) battage m médiatique

2. transitive verb

also hype up ( = publicize) [+ book, product, film] faire un énorme battage autour de

* * *

(colloq) [haɪp] noun battage m publicitaire

media hype — battage m médiatique, médiatisation f à outrance

Phrasal Verbs:

- hype up

English-French dictionary > hype
5 hype

hype

tr[haɪp]

transitive verb

1 familiar exagerar, dar mucho bombo a

noun

1 familiar campaña publicitaria, bombo

\

SMALLIDIOMATIC EXPRESSION/SMALL

to be hyped up figurative use estar excitado,-a

hype ['haɪp] n

: bombo m publicitario

I haɪp
mass noun (colloq) despliegue m or bombo m publicitario

II

transitive verb (colloq) promocionar con bombos y platillos or (Esp) a bombo y platillo

Phrasal Verbs:

- hype up

[haɪp]
1.

N exageraciones fpl ; (Comm) bombo m publicitario *

it's just media hype — no es más que una campaña orquestada por los medios de comunicación

2.

VT (Comm) dar bombo publicitario a *

the much-hyped movie: Batman — la tan cacareada película: Batman *

- hype up

* * *

I [haɪp]
mass noun (colloq) despliegue m or bombo m publicitario

II

transitive verb (colloq) promocionar con bombos y platillos or (Esp) a bombo y platillo

Phrasal Verbs:

- hype up

English-spanish dictionary > hype
6 hype

hype ○

A n

1 ( publicity) battage m publicitaire ; media hype battage m médiatique, médiatisation f à outrance ;

2 US ( abrév = hypodermic) seringue f ;

3 US toxico ○ mf.

B vtr

1 ( promote) faire du battage pour [film, book, star] ;

2 ( blow up) gonfler [issue, news story, case] ;

3 ( force up price of) faire grimper [qch] par des achats massifs [record, share] ;

4 ( stimulate) doper ○ [sales, demand, economy, market].

Phrasal verb

■ hype up:

▶ hype up [sth], hype [sth] up ( stimulate) doper [sales, economy] ; ( promote) faire du battage pour [film, star, book] ; ( blow up) gonfler [issue, story].

Big English-French dictionary > hype
7 media

media ['mi:dɪə]

1 pl of medium

2 plural noun

(a) (often sg) the media les médias mpl;

∎ he works in the media il travaille dans les médias;

∎ the power of the media la puissance des médias;

∎ the news media la presse;

∎ he knows how to handle the media il sait s'y prendre avec les journalistes;

∎ the media follow or follows her everywhere les journalistes la suivent partout;

∎ familiar pejorative he's a bit of a media whore il ferait n'importe quoi pour faire parler de lui dans les médias

(b) Computing (hardware) support m

3 compound-forming noun

des médias; (interest, coverage) médiatique

►► media advertising publicité f média;

media analysis analyse f des médias;

media analyst analyste mf des médias;

media buyer acheteur(euse) m,f d'espaces (publicitaires);

media buying achat m d'espace;

media circus cirque m médiatique;

media consultant conseil m en communication;

media coverage couverture f médiatique, médiatisation f;

∎ to get too much media coverage être surmédiatisé;

media event événement m médiatique;

media exposure couverture f médiatique, médiatisation f;

media hype battage m médiatique;

media mix mix m média;

media mogul magnat m des médias;

media person homme m de communication, femme f de communication;

media plan plan m média;

media planner médiaplaneur m, média planner m;

media planning média planning m;

media research médialogie f;

media schedule calendrier m de campagne;

media scrum ruée f de journalistes;

media studies = études en communication et journalisme;

media vehicle support m publicitaire

Un panorama unique de l'anglais et du français > media
8 ♦ media

♦ media /ˈmi:dɪə/
A n. pl. (col verbo al sing.)

1 media; mezzi d'informazione; mezzi di comunicazione (di massa)

2 (pubbl.) veicoli pubblicitari

3 (comput., Internet) file multimediali

4 (comput.) ► medium, B, def. 7

B a. attr.

dei media; sui mass media; della comunicazione; mediale; mediatico: media coverage, copertura da parte dei media; media empire, impero mediatico; media hype, grancassa mediatica

● media blitz, grande campagna mediatica □ media buyer, media buyer; chi acquista spazio pubblicitario sui giornali o tempo alla radio o alla televisione □ (comput., Internet) media clip, clip multimediale □ media man, operatore della comunicazione □ (comput., Internet) media player, lettore multimediale □ media seller, venditore di spazio (o tempo) pubblicitario □ media studies, scienze della comunicazione.

English-Italian dictionary > ♦ media
9 hype

noun

(coll.): (misleading publicity) Reklameschwindel, der (ugs.)

Phrasal Verbs:

- academic.ru/103321/hype_up">hype up

* * *

hype

[haɪp]

I. n no pl Publicity f; (deception) Werbemasche f, Reklameaufwand m

media \hype Medienrummel m

II. vt

▪ to \hype sth etw [in den Medien] hochjubeln, viel Wirbel um etw akk machen fam

* * *
[haɪp] (inf)
1. n
Publicity f
media hype — Medienrummel m (inf)

the concept is mainly hype — das Konzept beruht hauptsächlich auf Publicity

all this hype about... — dieser ganze Rummel um... (inf)

2. vt
product etc Publicity machen für
the film was hyped up too much — um den Film wurde zu viel Rummel gemacht (inf)

* * *

hype¹ [haıp] sl

A s

1. Spritze f unter die Haut

2. Rauschgiftsüchtige(r) m/f(m)

B v/i meist hype up sich einen Schuss setzen oder drücken

C v/t

1. be hyped up high sein:

a) im Drogenrausch sein

b) in euphorischer Stimmung sein

2. hype up eine Angelegenheit etc hochspielen

hype² [haıp] sl

A s

1. Täuschungsmanöver n, ( auch Reklame)Trick m:

work a hype on → B

2. Hype m, (Medien)Rummel m

3. Täuscher(in)

B v/t jemanden austricksen

* * *

noun

(coll.): (misleading publicity) Reklameschwindel, der (ugs.)

Phrasal Verbs:

- hype up

* * *

v.

künstlich stimulieren ausdr.

English-german dictionary > hype
10 hype

I [haɪp]
nome colloq. pubblicità f. martellante
II [haɪp]
verbo transitivo colloq. pubblicizzare in modo martellante [film, book]

- hype up

* * *
hype (1) /haɪp/
n.

1 pubblicità aggressiva (o stravagante)

2 grosso lancio pubblicitario; promozione in grande stile; strombazzamento: media hype, lancio pubblicitario (o promozione) sui media; grancassa mediatica

3 (fam.) gonfiatura, montatura giornalistica

4 ( slang) imbroglio; inganno; fregatura (fam.).
hype (2) /haɪp/
n. ( slang)

1 ago ipodermico

2 iniezione di droga; buco (fam.)

3 tossicomane; eroinomane

4 spacciatore di droga

5 donna che si prostituisce per drogarsi.
(to) hype (1) /haɪp/
v. t.

1 fare un grosso lancio pubblicitario (o una grossa promozione) a ( un prodotto); reclamizzare a tutto spiano, strombazzare, spingere (fam.)

2 (fam.) gonfiare, montare ( una notizia, ecc.)

3 ( slang) imbrogliare; ingannare; fregare (fam.)

4 ( di un negoziante) fregare ( i clienti) sul resto

● to hype up, lanciare, strombazzare, spingere ( un prodotto).
(to) hype (2) /haɪp/
A v. i. ( slang, di solito to hype up)

1 farsi, bucarsi

2 andare su di giri ( con la droga, ecc.); eccitarsi

B v. t.

( slang, di solito to hype up) eccitare, mandare (q. ) su di giri ( con la droga, ecc.).

* * *
I [haɪp]
nome colloq. pubblicità f. martellante
II [haɪp]
verbo transitivo colloq. pubblicizzare in modo martellante [film, book]

- hype up

English-Italian dictionary > hype
11 media

plurals; see medium

media n medios de comunicación

Del verbo mediar: ( conjugate mediar) \ \
media es: \ \
3ª persona singular (él/ella/usted) presente indicativo

2ª persona singular (tú) imperativo
Del verbo medir: ( conjugate medir) \ \
medía es: \ \
1ª persona singular (yo) imperfecto indicativo

3ª persona singular (él/ella/usted) imperfecto indicativo
Multiple Entries: media mediar medir
media sustantivo femenino 1 (Indum)
a) ( hasta el muslo) stocking;

◊ medias con/sin costura seamed/seamless stockings

b)

◊ medias sustantivo femenino plural ( hasta la cintura) panty hose (pl) (AmE), tights (pl) (BrE);
medias bombacha(s) (RPl) or (Col, Ven) pantalón panty hose (pl) (AmE), tights (BrE) (pl)
c) (AmL) ( calcetín) sock
2 (Mat) average;
◊ la media de velocidad the average speed
3
◊ a medias ( loc adv)

a) ( incompleto):

◊ dejó el trabajo a medias he left the work half-finished;
me dijo la verdad a medias she didn't tell me the whole truth o story
b) ( entre dos):

◊ pagar a medias to pay half each, go halves;
lo hicimos a medias we did half (of it) each
mediar ( conjugate mediar) verbo intransitivo
a) ( intervenir) to mediate;
media EN algo ‹en conflicto/negociaciones› to mediate in sth, to act as mediator in sth
b) ( interceder) media POR algn to intercede for sb;
media ANTE algn to intercede o intervene with sb
medir ( conjugate medir) verbo transitivo 1 ‹habitación/distancia/velocidad› to measure 2 ( tener ciertas dimensiones) to be, measure;
◊ mido 60 cm de cintura I measure o I'm 60 cm round the waist;
¿cuánto mide de alto/largo? how tall/long is it?; mide casi 1,90 m he's almost 1.90 m (tall) 3 (calcular, considerar) to consider, weigh up;
◊ media los pros y contras de algo to weigh up the pros and cons of sth.
medirse verbo pronominal 1 ( refl) to measure oneself; ‹caderas/pecho› to measure 2 (Col, Méx, Ven) ( probarse) to try on
medio,-a
I adjetivo
1 (mitad) half: sólo queda medio melón, there is only half a melon left
una hora y media, an hour and a half
2 (no extremo) middle
a media tarde, in the middle of the afternoon
clase media, middle class
punto medio, middle ground
3 (prototípico) average: la calidad media es baja, the average quality is poor
la mujer media, the average woman
II adverbio half: el trabajo está medio hecho, the work is half done
III sustantivo masculino
1 (mitad) half
2 (centro) middle
en medio de la batalla, in the midst of the battle
en medio de los árboles, among the trees (entre dos) in between the trees
un barco en medio del desierto, a ship in the middle of the desert
sal de ahí en medio, get out of the way
3 (instrumento, vía) means: el fin no justifica los medios, the aim doesn't justify the means
4 (entorno) enviroment
un medio hostil, a hostile enviroment
media sustantivo femenino
1 (hasta el muslo) stocking
2 (hasta la cintura) (pair of) tights
3 (calcetín alto) long socks
4 (cantidad proporcional) average: camino una media de dos horas diarias, I walk an average of two hours a day
ahora saca la media, now calculate the average Locuciones: a medias, (no del todo) unfinished: me convence a medias, I'm only half convinced (a partes iguales) half and half: hicimos el trabajo a medias, we did the essay between us
mediar verbo intransitivo
1 (arbitrar, intervenir) to mediate: España mediará en el conflicto, Spain will mediate in the conflict
2 (interceder) to intercede: mediará por ti, she'll intercede on your behalf
3 (interponerse) media la circunstancia de que..., you must take into account that...
4 (periodo de tiempo) to pass: mediaron un par de días, two days passed
medir
I verbo transitivo
1 (dimensiones) to measure
2 (ponderar) to weigh up: deberías medir los riesgos, you should weigh up the risks
II verbo intransitivo to measure, be: mide dos metros de alto, he is two metres tall
mide cinco metros de ancho, it is five metres wide ' media' also found in these entries: Spanish: A - abismo - alargarse - almorzar - almuerzo - ambientar - asta - atusarse - carrera - clase - comunicóloga - comunicólogo - datar - debajo - edad - esperar - hora - inferior - jornada - luna - mediar - medio - mediodía - melena - naranja - onda - sala - vasallaje - ver - voz - vuelta - bota - burgués - burguesía - caña - ciencia - correr - diadema - difusión - docena - encima - enganchar - enseñanza - entrada - mañana - penumbra - piano - pie - promedio - retraso English: A - about-face - about-turn - age - average - average out at - back off - barbecue - board - class - earnings - fly - gap - give - GMT - GPA - half - half-a-dozen - half-an-hour - half-board - half-day - half-holiday - half-hourly - half-mast - half-moon - half-pay - half-pint - hour - mass media - mean - media - media studies - medium - mid - Middle Ages - middle-class - midmorning - nelson - past - raise - round - standard - stocking - turn about - turn around - above - around - by - come - crescent

media

tr['miːdɪə]

plural noun the media

1 los medios nombre masculino plural de comunicación

\

SMALLIDIOMATIC EXPRESSION/SMALL

media coverage cobertura periodística Table 1SMALLNOTA/SMALL See also medium/Table 1

media ['mi:diə] npl

: medios mpl de comunicación

media

n.pl.

• medios n.m.pl.

• medios de comunicación s.m.pl.

I 'miːdiə
noun

the media — (+ pl or (crit) sing vb) los medios de comunicación or difusión; (before n)

media coverage — cobertura f periodística

media studies — periodismo m

II

pl of medium II 1),2

['miːdɪǝ]
1.

N (pl)
of medium
the media — los medios de comunicación (de masas)

2.

CPD

media analysis N — análisis m inv de los medios

media circus * N — circo m mediático

media coverage N — cobertura f informativa

media event N — acontecimiento m periodístico

media group N — grupo m de medios de comunicación

media hype N —

• the media hype surrounding the royals — el bombo que los medios de comunicación le dan a la familia real

media man N — (=journalist) periodista m ; (in advertising) agente m de publicidad

media person N — (=journalist) periodista mf ; (in advertising) agente mf de publicidad; (=personality) personaje mf de los medios de comunicación

media research N — investigación f de los medios de comunicación

media studies NPL — (Univ) ciencias fpl de la información frm, periodismo * msing

* * *

I ['miːdiə]
noun

the media — (+ pl or (crit) sing vb) los medios de comunicación or difusión; (before n)

media coverage — cobertura f periodística

media studies — periodismo m

II

pl of medium II 1),2

English-spanish dictionary > media
12 hype

Беззастенчивая, преувеличенно раздутая реклама продукта, изделия или какой-либо потенциальной знаменитости. Часто употребляется выражение media hype (media — СМИ). Имеется в виду что-либо обманчивое, незаслуженное. Глагол to hype значит умышленно и искусственно создать шумиху перед выходом на рынок какого-либо товара. Особенно это слово характерно для шоу-бизнеса и в этом контексте означает выпуск большого количества дисков или кассет. Происхождение слова предположительно связано с hyperbole (преувеличение) или hyperbolise (преувеличивать).
There is no reason in particular why anyone should get over-excited about the 200th anniversary of Mozart's death, but a lot of people are hoping to cash in by building up a big hype. — 200-летие со дня смерти Моцарта не является событием, которое может кого-либо чрезмерно взволновать, но очень многие надеются заработать на этом хорошие деньги, подогревая общественный интерес.

English-Russian dictionary of expressions > hype
13 media

noun

médias m pl;

∎ he works in the media il travaille dans les médias;

∎ the news media la presse

media advertising publicité f média;

media analysis analyse f des médias;

media analyst analyste m f des médias;

media buyer acheteur(euse) m, f d'espaces (publicitaires);

media buying achat m d'espace;

media consultant conseil m en communication;

media coverage couverture f médiatique;

∎ to get too much media coverage être surmédiatisé(e);

media event événement m médiatique;

media exposure couverture médiatique;

media group groupe m de médias;

media hype battage m médiatique;

media mix mix média m;

media plan plan m média;

media planner médiaplaneur m, média planner m;

media planning média planning m;

media research médialogie f;

media schedule calendrier m de campagne;

media studies études f pl de communication;

media vehicle support m médiatique

Carlton will use a wide-ranging media mix of radio, posters, press and television … to inform the public, advertising and business communities of its programme and corporate format prior to launch.

English-French business dictionary > media
14 media

see academic.ru/45471/mass_media">mass media; medium 1.

* * *

plurals; see medium

* * *

me·dia

[ˈmi:diə]

I. n

1. pl of medium

2. + sing/pl vb (the press)

▪ the \media die Medien pl

the news \media TV, RADIO Nachrichtensender m; (magazines) Nachrichtenmagazin nt; (newspaper) [aktuelle] Zeitung

in the \media in den Medien

II. n modifier

\media coverage Berichterstattung f

a \media event ein Medienereignis nt

\media hype Medienrummel m

\media studies ≈ Kommunikationswissenschaft f

her new novel got a lot of \media attention um ihren neuen Roman gab es einen großen Medienrummel

* * *
['miːdɪə]
n pl
Medien pl
he works in the media — er ist im Mediensektor tätig or beschäftigt

media coverage — Berichterstattung f in den Medien

to get too much media coverage — zu viel Publicity bekommen

media bashing (inf) — Medienschelte f

* * *

media¹ [ˈmedıə; US ˈmiːdıə] pl -diae [-dıiː] s

1. LING Media f, stimmhafter Verschlusslaut

2. ANAT Media f (mittlere Schicht)

media² [ˈmiːdjə; -ıə]

A pl von medium

B spl (auch als sg konstruiert) Medien pl:

media circus Medienspektakel n;

media event Medienereignis n:

a) von den Medien inszeniertes oder provoziertes Ereignis

b) von den Medien aufgebauschtes Ereignis

c) aufsehenerregende Fernsehsendung etc;

media landscape ( oder environment) Medienlandschaft f;

media research Medienforschung f;

media-shy medienscheu; → mixed media etc

* * *

see mass media; medium 1.

English-german dictionary > media
15 hype

[haɪp] n

no pl

Publicity f; ( deception) Werbemasche f, Reklameaufwand m;

media \hype Medienrummel m vt

to \hype sth etw [in den Medien] hochjubeln, viel Wirbel um etw akk machen ( fam)

English-German students dictionary > hype
16 media

me·dia [ʼmi:diə] n

1) pl of → medium

2) + sing/ pl vb ( the press)

the \media die Medien pl;

the news \media tv, radio Nachrichtensender m; ( magazines) Nachrichtenmagazin nt ( newspaper) [aktuelle] Zeitung;

in the \media in den Medien n

modifier

\media coverage Berichterstattung f;

a \media event ein Medienereignis nt;

\media hype Medienrummel m;

\media studies ≈ Kommunikationswissenschaft f;

her new novel got a lot of \media attention um ihren neuen Roman gab es einen großen Medienrummel

English-German students dictionary > media
17 hype

hype [haɪp] familiar

1 noun

(a) (UNCOUNT) (publicity) battage m publicitaire;

∎ the film got a lot of hype il y a eu une publicité monstre autour de ce film;

∎ it's all hype ce n'est que du bla-bla;

∎ I was put off by all the hype toute cette pub me dégoûtait

(b) American (put-on) baratin m;

∎ don't give me any hype ne me baratine pas, ne me fais pas d'esbroufe

(c) American drugs slang (hypodermic) shooteuse f; (addict) camé(e) m,f

2 transitive verb

(a) (falsify) baratiner

(b) (publicize) monter un gros coup de pub autour de;

∎ her latest novel has been heavily hyped son dernier roman a été lancé à grand renfort de publicité^□

➲ hype up separable transitive verb

familiar (publicize)

∎ to hype sb/sth up faire du battage autour de qn/qch;

∎ to hype up a new film/rock group lancer un nouveau film/groupe de rock à grand renfort de publicité^□ ;

∎ it's been so hyped up in the media on a fait un tel battage médiatique

Un panorama unique de l'anglais et du français > hype
18 media

media

A n (+ v sg ou pl)

1 Journ, Radio, TV the media les médias pl ; mass media mass media mpl ; news media presse f d'information ; in the media dans les médias ;

2 Art, Biol ⇒ medium A 1, 2.

B modif [advertising] dans les médias ; [analyst, attention, industry, influence, interest, law, organization, page, power, reaction, report] des médias ; [coverage, event, hype, image, personality] médiatique ; [consultant, group, ownership] de médias ; [demand, sales] par les médias ; [man, woman] qui travaille dans les médias ; [tycoon] de l'industrie des médias.

Big English-French dictionary > media
19 hype

n. overdrevenheid; bericht betreffende handel dat in beschrijving van gegevens overdrijft en de waarheid opblaast

hype

[ hajp] 〈 slang〉

I 〈 telbaar zelfstandig naamwoord〉

1 kunstje ⇒ truc, list

2 opgeblazen persoon/zaak 〈door media/reclame〉

II 〈 niet-telbaar zelfstandig naamwoord〉

1 opgeklopte/schreeuwerige reclame/aanprijzing

English-Dutch dictionary > hype
20 hype

hype1 v (infrml) GEN täuschen hype2 (infrml) 1. COMMS, MEDIA (infrml) Rummel m, (infrml) Medienrummel m; 2. GEN Täuschungsmanöver n, übertriebene Werbung f (action); Täuscher m, (infrml) Hype m (person); 3. S&M Reklametrick m, übertriebene Werbung f

Englisch-Deutsch Fachwörterbuch der Wirtschaft > hype

Страницы

См. также в других словарях:

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Hype — may refer to:*Hype (album), 1981 album by Robert Calvert *Hype (TV series), American comedy television series *Hype!, documentary about the popularity of grunge rock in the early to mid 1990 *, a 1999 PC RPG by Playmobil *Hype! (soundtrack),… … Wikipedia
Hype cycle — A hype cycle is a graphic representation of the maturity, adoption and business application of specific technologies. The term was coined by GartnerFact|date=January 2008, an analyst/research house, based in the United States, that provides… … Wikipedia
Hype! — Infobox Film name = Hype! image size = 200px caption = DVD cover of Hype! ; differs from original VHS cover. director = Doug Pray producer = Steven Helvey writer = narrator = starring = Numerous musicians music = cinematography = Robert Bennett… … Wikipedia
hype — ▪ I. hype hype 1 [haɪp] noun [uncountable] disapproving MARKETING when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radio: • Their status has … Financial and business terms
hype — 01. I sure hope this movie is good; it s certainly gotten a lot of [hype]. 02. If you [hype] something too much, it can backfire because people develop unrealistic expectations. 03. The awards show wasn t very impressive after all the [hype] it… … Grammatical examples in English
hype — I. /haɪp / (say huyp) Colloquial –noun 1. an atmosphere of deliberately stimulated excitement and enthusiasm. 2. something which deliberately stimulates such an atmosphere, such as extravagant promotion (def. 5) of a product, media publicity for… …
media — noun ADJECTIVE ▪ mass ▪ The event was widely covered by the mass media. ▪ audio visual, broadcast (esp. BrE), news, print, visual … Collocations dictionary
hype — hype1 [haıp] n [U] [Date: 1900 2000; Origin: hype deceiving, lies (1900 2000), perhaps from hype drug addict (1900 2000), from hypodermic; influenced by hyperbole] attempts to make people think something is good or important by talking about it a … Dictionary of contemporary English
media — me|di|a W2S2 [ˈmi:diə] n [Date: 1900 2000; Origin: Plural of MEDIUM2] 1.) the media all the organizations, such as television, radio, and newspapers, that provide news and information for the public, or the people who do this work ▪ The scandal… … Dictionary of contemporary English
hype — 1 noun (U) attempts to make the public interested in a product, film etc by saying how good it is on television, radio etc: media hype: Despite all the media hype, I found the film very disappointing. 2 verb (T) to try to get a lot of public… … Longman dictionary of contemporary English

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